Why We Build
Mada (pronounced Mah-dah) started in a dorm room getting ready for a first date, when one very fashionable best friend posed one very important question: why don’t you just wear what makes you feel most like you?
As a result, our founder and the other soon-to-be Mada team members went into a deep dive to uncover the profound effect that clothing has on the wellbeing of our psyche, and how what we wear affects how we show up in the world.
Through our research, we came to what should’ve been an obvious conclusion: it’s not about how you look, it’s about how you feel. With that, we set out to create a platform that could use clothing to help you feel absolutely fantastic, so you can go out into the world with the utmost most confidence to do whatever your heart wants-- start a company, fall in love, curate a gallery, host a cooking show, etc. etc., all while looking and feeling fabulous.
After four years of studying, dreaming, failing, and flying, we launched our native app, Mada, in January 2020. Mada uses proprietary artificial intelligence and human tastemakers to instantaneously recommend personalized outfits, all available for purchase through our universal checkout. We partner with the world’s leading brands and retailers, like Bloomingdale's, Shopbop, Urban Outfitters, and more, to create the future of retail-- a styling, shopping, and discovery destination that revolves all around you. Imagine having a fashionable best friend and personal stylist in your pocket.
Now, we power digital discovery experiences for humans all over the world to help YOU step into who you want to be. Swipe a little, shop a little, and discover what makes you feel fantastic. Watch what you can do when you feel your best.
Welcome to the future. Welcome to you.