We make finding what you love easy.

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Why We Build

Mada (pronounced Mah-dah) started in a dorm room getting ready for a first date, when one very fashionable best friend posed one very important question: why don’t you just wear what makes you feel most like you? 

As a result, our founder and the other soon-to-be Mada team members went into a deep dive to uncover the profound effect that clothing has on the wellbeing of our psyche, and how what we wear affects how we show up in the world. 

Through our research, we came to what should’ve been an obvious conclusion: it’s not about how you look, it’s about how you feel. With that, we set out to create a platform that offered a taste-driven shopping experience. 

After four years of studying, dreaming, failing, and flying, we launched our native app, Mada, in January 2020. Mada uses proprietary algorithms, artificial intelligence and human tastemakers to instantaneously recommend personalized outfits, all available for purchase through our universal checkout offering an end-to-end shopping experience. We partner with the world’s leading brands and retailers, like Bloomingdale's, Shopbop, Urban Outfitters, and more, to create the future of retail-- an inspirational styling, shopping, and discovery destination that revolves all around you. 

Now, we power digital discovery experiences to enable customers to step into who they want to be. Swipe a little, shop a little, and discover what makes you feel fantastic. Watch what you can do when you feel your best. 

Welcome to the future. Welcome to you.

Who We Are

Madison Semarjian

Founder and CEO

April Uchitel

Strategic Advisor

Jack Kusner

Strategic Advisor, VP Sales at Smarter HQ

Ingrid Milman

Strategic Advisor, Head of Digital at ELF Cosmetics

Victor Lee

Strategic Advisor, CMO of RXBAR